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Estate Agent Tips

The Benefits Of Being Registered

Being a registered agent can provide you with many benefits, whether you’re with NAEA or ARLA. Below we’ve outlined the benefits you’ll receive. Professionalism By signing up to a scheme your brand will be seen as more professional. It’s important to make your registration clear by displaying the ARLA or NAEA logo on your paperwork, merchandise, website and your office window. By doing this, your tenants will see you as more professional. Help and guidance The ARLA and NAEA schemes will provide you with professional guides for any part of the lettings or sales process. Their website has handy guides you’ll be able to utilise such as guidance on consumer protection law, safety regulation guides, plus much more on the lettings and sales process. If you’re stuck on any procedure, your scheme will be there for you. Training ARLA and the NAEA also provide training courses for all agents. Whether …

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Prop Tech

Should You Be Hybrid?

The high street is not the people pleaser it used to be. From parking to the demise of the small independent boutique shops, less and less footfall is coming to the town centre. Recent research by the British Retail Consortium revealed that visitors to the town centre are steadily declining. In July, there was a 1.4% decline in shoppers, while in August the number of shoppers on the high street dropped by 1.6%, this being below the three month average. So where are all of your potential clients? Ideally you need to present your brand, properties and client focus on the high street, but restrictions on agencies are sometimes so strenuous and hard to overcome. But how about this concept – create your own mobile van that can drive from town to village, enabling the local communities to visit you directly from their doorstep without even visiting the town centre. …

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Human or Robot?

There’s been an interesting sequence of events happening over the last few weeks. It’s even more interesting when you discover what we have been doing since 2009. #1 – I read a hugely interesting article by Peter Knight of the Property Academy, which talked about getting customer service right and then implementing technology to enhance it. Putting the humans first and then enhancing their performance with technology. #2 – David Pollock recently talked about the difficulties in recruiting the right candidate for agency. His advice was to “implement processes that compensate for the lack of qualified talent” available. #3 – Ed Mead, published an article quoting some data that we had previously released based on research by Oxford University, that quoted an article in the Sunday Times by Nicholas Hellen. This listed 226 occupations that were ripe for automation. Third in that list, with a 97.29% chance of automation, was …

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Estate Agent Tips

Know your client’s credit score

Whether you’re a letting agent, estate agent or landlord, getting to know your client’s credit score is becoming more and more important. It’s vital you apply the following knowledge to conduct a successful credit check, so you can make an informative decision about whether to take on the tenant or (in some cases) work with the potential buyer. We’ve provided a simple Q and A for your guidance, alongside a useful visual guide published by our contacts at Sainsbury’s Bank. What defines your tenant’s credit score? There are a number of factors that define your tenant’s credit score, mainly being associated with their credit history. A record of late or missed payments or ongoing debt will portray a lower/negative score while a positive finance record will score higher/positive. How do I calculate a credit score? As visualised in Sainsbury’s Bank’s guide below, credit scores are calculated between two types of …

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Estate Agent Tips

Attracting those first time buyers

There’s many ways to sell to first time buyers in today’s property market. The most powerful way to sell is by implementing social media as your marketing tool. Many people in the 18 to 30 bracket are active on social media, don’t be afraid to stand out and utilise every platform to attract them. Think about sharing useful resources first time buyers may need, trending news in the local community or showing your human side by interacting with them on a personal basis, whilst becoming their virtual friend. By doing this, many first time buyers will begin to trust you and possibly consider buying a house for the first time. As well as this, consider marketing each individual property and utilise their selling points. Use photography to advertise how a first time buyer may use the property to their advantage. For example, don’t be afraid to sell the living room …

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Prop Tech

When’s the best time to innovate?

As we continue into recovery it’s useful to refer to the economic clock which describes four recovery steps. So far we’ve been moving through ‘hesitant and uneven’ recovery where we typically experience one step back for every two forward. As a result, most of us have been noticing the good news/bad news mix in the market. Taking the view that we will ultimately move through recovery, we need to prepare well if we’re to maximise the potential of the next boom. New products and services will be vital, which means innovation must become a priority. But when is the best time to innovate? Do you innovate at the start of a recession? Halfway through? Or at the end? Should you innovate halfway through recovery or at the top of the market? When to innovate? We believe the absolute best time to innovate is right now. At the end of any …

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