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Your Landlords Will Love You

The current pandemic has led landlords to fall out of love with letting agents. In a recent study out of 2,500 landlords, nearly “60% of landlords said they were less likely to use an agent in the coming months” (Landlord Zone, 2021). After discovering this research, we thought we’d put together some innovative marketing methods you can use to get your existing and new landlords loving you again. Organise A Seminar – If you haven’t organised one yet, a seminar is a great way of networking with your existing and new landlords whilst also showcasing your knowledge to potential landlords. As we’re in a pandemic, we recommend organising a virtual event where you invite landlords to network in a virtual Zoom or Microsoft Teams call. Think of an engaging topic such as a form of compliance a landlord may be interested in and conduct a seminar based on that. By …

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Business Growth Bingo

Whether you’re a letting or estate agent, growth is one key business driver you as a business owner need to consider. We’ve compiled together a comprehensive document of business growth tips you can use. Available for all VTUK members to download, our Business Growth Bingo document can be found in our Openview Enterprise Facebook Group. Here’s a few business tips you can use to begin with: 1 – Speed Is Key – Offer rewards to prospective tenants who let new-to-market properties within a certain time period. 3 – Perfect The Pitch – Practice your landlord pitch beforehand. Prepare documents and resources you can use within the pitch. 5 – Stay In Touch – Phone landlords at least twice a week whilst their property is void. 6 – What Can You Offer?- Offer your landlords more than your competitors. Openview’s Task Manager and online portal can significantly enhance your service offering. …

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Guarantee A Successful Software Implementation

Before you begin implementing you should consider three things, your vision, plan and project momentum. What If My Implementation Fails? Should your software implementation fail to be beneficial, there’s always more than one reason to blame. Typically, it tends to be you (the customer) that influences an inefficient system, by setting out with no vision, a lack of momentum and no communication with your staff, the end result will eventually lead to software being installed incorrectly and inefficiently. For example, a company with 400 users may see low cost software and implementation costs but may not reap the benefits of the software by utilising its tools to improve revenue, costs and customer experience, whilst at the same time improve staff morale and integrate the software further within the business in the future. Know The Benefits From our experience, a business that successfully implements CRM has a clear vision of why …

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Prop Tech

30 Years Of VTUK

Who are you? Peter Grant, currently serving year 27 of my sentence in the property industry and still loving every moment of working in such an innovative environment. What does it say on your business card? CEO of VTUK What is VTUK? It’s a tiger, where the spine is technology, flexible enough to be agile, but strong enough to support huge speeds and sharp turns. The claws and teeth are our clients, fearsome and sharp as razors, getting the job done, all wrapped up in big soft pelt of service, mindfulness and care. How long have you been trading? We started trading on the same day that Tim Berners-Lee unleashed the internet on the world in 1989. Famously, I was quoted five years later as saying: “posting properties on the internet to sell them will never take off!” In what ways do you help estate and letting agents? It would …

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What If Your Business Won £1.5 Million?

The first thing we need to do when we come into a business is look at how you’re working. Are you working in the business or on the business? Most people are actually living in the world of must, so what are the things that i have to do. I have to have compliance, I have to email responses, I have to go to meetings. This in itself isn’t a very good place for creativity and is certainly not working on the business. About 10% of an agent’t time is spent in should. I should communicate more with people and almost uniformly hardly any time is spent in could. What could I do to increase profit? What could I do to grow my business? Now when we start to look at could, that’s when we move from being a business where the owner is actually a Manager, to the place …

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Perfect Those First Few Words

It’s vital to perfect those first few words when talking to a client for the first time. Whether it’s a tenant, landlord or vendor your first words will define how your business is seen. It’s important to know back to front what you’re saying and what you as a company offer before approaching the client. By perfecting your words, knowing your company and its properties/products you’ll start to perform exceptional customer service and give your brand the acknowledgement it deserves. It’s not just what you say that makes the difference, the tone of your voice you use will also determine how you treat your clients. Always make sure you speak at a slow pace, making the process the customer needs to follow in order to buy or let that particular property clear, especially if they’re a first time buyer. Most importantly, never take your clients for granted and always treat …

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