Estate Agent Tips

Estate Agent Tips

Attracting those first time buyers

There’s many ways to sell to first time buyers in today’s property market. The most powerful way to sell is by implementing social media as your marketing tool. Many people in the 18 to 30 bracket are active on social media, don’t be afraid to stand out and utilise every platform to attract them. Think about sharing useful resources first time buyers may need, trending news in the local community or showing your human side by interacting with them on a personal basis, whilst becoming their virtual friend. By doing this, many first time buyers will begin to trust you and possibly consider buying a house for the first time. As well as this, consider marketing each individual property and utilise their selling points. Use photography to advertise how a first time buyer may use the property to their advantage. For example, don’t be afraid to sell the living room …

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Estate Agent Tips

How Are You Networking?

Chatting, aka networking, is a key aspect of growing and developing yourself as an agent in today’s competitive market. Chatting can take place in many forms whether this be at a seminar, on social media in a meeting. Think about organising a breakfast meeting where you invite industry specialists and landlords to discuss a particular topic in the industry. Alternatively, you could discuss about your new services you’re offering to landlords through Openview such as its repair reporting system. We’ve put together a useful guide with everything letting agents need to know about attracting landlords and finding new business, click here to read it. Find out more about VTUK’s Openview property software, call us 0800 328 0460, email us info@vtuk.com or visit us vtuk.com.

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Estate Agent Tips

Where’s Your Sweet Spot?

I wanted to explore why some agents fail, some subsist and others truly excel. I thought that this would inevitably end up with innovative management, using intellectual techniques combined with process and best practice, but have in fact found something quite different to be true. Our most successful clients and by successful I am not judging on size but average single branch performance are those who have “Je ne sais quoi”. Yes, it really is that simple. That elusive “something” that makes them different, that gives them appeal and raises them from the competition. Many of the agents that I spoke to felt they had a USP, but the key thing to determine is: Does that USP add value? Is it important to your clients? So for example, I have been told that “our agency is well known for having very experienced, professional staff”. In a survey that we conducted …

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Estate Agent Tips

Inside The Mind Of A Seller

What affects the decision of a seller to instruct you as an agent? We felt that if we could achieve a technological symbiosis with this question then we could naturally demonstrate an ability to gain more listings. To this end we undertook research with some of our key client accounts to crystallise the factors taken into account by sellers when making the decision on which agent to instruct. We broadly have two categories. The first centers around the “how” and the second around the “why”. Interestingly the question of “what” an agent does was either perceived incorrectly, misunderstood or in any event not hugely impactful on the choice of agent. The five factors effecting the “how” were: Is this agent experienced in selling my type of property and will I get an accurate valuation? Do they have access to the maximum number of buyers to ensure I get the best …

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