Letting Agent Tips

Estate Agent Tips

How Are You Networking?

Chatting, aka networking, is a key aspect of growing and developing yourself as an agent in today’s competitive market. Chatting can take place in many forms whether this be at a seminar, on social media in a meeting. Think about organising a breakfast meeting where you invite industry specialists and landlords to discuss a particular topic in the industry. Alternatively, you could discuss about your new services you’re offering to landlords through Openview such as its repair reporting system. We’ve put together a useful guide with everything letting agents need to know about attracting landlords and finding new business, click here to read it. Find out more about VTUK’s Openview property software, call us 0800 328 0460, email us info@vtuk.com or visit us vtuk.com.

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Estate Agent Tips

Where’s Your Sweet Spot?

I wanted to explore why some agents fail, some subsist and others truly excel. I thought that this would inevitably end up with innovative management, using intellectual techniques combined with process and best practice, but have in fact found something quite different to be true. Our most successful clients and by successful I am not judging on size but average single branch performance are those who have “Je ne sais quoi”. Yes, it really is that simple. That elusive “something” that makes them different, that gives them appeal and raises them from the competition. Many of the agents that I spoke to felt they had a USP, but the key thing to determine is: Does that USP add value? Is it important to your clients? So for example, I have been told that “our agency is well known for having very experienced, professional staff”. In a survey that we conducted …

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