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Prop Tech

Facing The Online Challenge

How can high street estate and letting agents compete with the emergence of online? That’s a great question but I think first of all you have to establish what you’re actually competing with. Mostly, high street agents have a fantastic brand, they have great service standards and they’re well known in their locality. That’s something that online agents can’t offer. Online agents do have an eye watering budget when it comes to promoting themselves, whilst they often offer reduced fees. So can high street agents compete with that, no I don’t think so, no one’s got 34 million pounds in their back pocket to do national advertising campaigns. The high street agent can take advantage of that and actually use all of that money that’s being spent to promote themselves and that’s something we at VTUK are working with our clients to do. Will high street agent’s survive? Yes, I’m …

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