Property Innovation

Prop Tech

When’s the best time to innovate?

As we continue into recovery it’s useful to refer to the economic clock which describes four recovery steps. So far we’ve been moving through ‘hesitant and uneven’ recovery where we typically experience one step back for every two forward. As a result, most of us have been noticing the good news/bad news mix in the market. Taking the view that we will ultimately move through recovery, we need to prepare well if we’re to maximise the potential of the next boom. New products and services will be vital, which means innovation must become a priority. But when is the best time to innovate? Do you innovate at the start of a recession? Halfway through? Or at the end? Should you innovate halfway through recovery or at the top of the market? When to innovate? We believe the absolute best time to innovate is right now. At the end of any …

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