Property Marketing

Estate Agent Tips

In The Community?

When it comes to marketing your agency, “offline” marketing is just as important as your online approach. We’ve outlined some key things you should consider. 1 Newspapers Some say it’s rather an old approach but listing your property in the “local” newspaper is still a very effective method of marketing. 2 Cards If you were to receive a “thank you” or “congrats” card in the post with a gift inside, you’re likely to remember it. That’s why sending cards should be one of your key marketing methods. You could even ask the potential customer to tweet a picture of the card to your social media, combining your offline and online marketing. 3 Print If people see your name everywhere they’re more likely to turn their attention to you. Consider putting your brand on the back of a bus, a park bench, in the local shopping center, bowling alley, cinema, DIY …

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Property Marketing

How To Master The Garden

When it comes to a viewing, mastering how your garden looks is crucial, especially if your property holds a lot of land. Whether it’s the front lawn or back lawn considering how you present the garden to potential buyers could be crucial to selling the property at its highest price. Mowing The Lawn When you mow the lawn ensure it’s a dry day, this will allow you to cut the grass more efficiently. To make the garden look even more presentable, think about hiring a gardener to mow the lawn professionally with the sellers permission. If you’re considering drone photography, this is especially important as you’ll be showcasing the garden much more. Cleanliness Most importantly, ensure the garden is free from litter. If there are any plant pots, make sure soil hasn’t spilled over the edge of them. If the plant pots have moved recently and the grass has died, …

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Estate Agent Tips

Attracting those first time buyers

There’s many ways to sell to first time buyers in today’s property market. The most powerful way to sell is by implementing social media as your marketing tool. Many people in the 18 to 30 bracket are active on social media, don’t be afraid to stand out and utilise every platform to attract them. Think about sharing useful resources first time buyers may need, trending news in the local community or showing your human side by interacting with them on a personal basis, whilst becoming their virtual friend. By doing this, many first time buyers will begin to trust you and possibly consider buying a house for the first time. As well as this, consider marketing each individual property and utilise their selling points. Use photography to advertise how a first time buyer may use the property to their advantage. For example, don’t be afraid to sell the living room …

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Property Marketing

Is Your Team Social?

Think how your team comes across on social media. Firstly, your Facebook page gives you the opportunity to showcase every staff member by adding them as team members. They’ll then appear in the “About” section of your page, giving your brand a personal touch. As well as this, get each staff member to contribute to your Facebook marketing on a daily basis by posting relevant information about your brand, the current property market or the local community. Facebook isn’t the only platform you can showcase your team, Instagram also allows you to show your human side. Think about creating individual Instagram accounts for your staff to post images and videos on. Encourage them to film LIVE videos when they’re about to view a property or take part in an activity related to your business. When it comes to thinking of new and innovative content, get all your team involved in …

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Property Marketing

Think About SMS?

Ever felt that painful feeling when you leave your phone at home? We asked this question to our tribe, they said it was like losing part of them. With this in mind, shouldn’t agents be thinking of SMS within their marketing strategy. With mobiles being directly in our eyesight, sending a direct SMS to your landlord or tenant is almost certainly likely to be read. According to recent statistics, 98% of SMS messages are opened compared to just 2% of emails. That’s not all, the average person takes 90 seconds to respond to a SMS message compared to 90 minutes with an email. Plus, SMS is much cheaper than sending a letter so will significantly reduce your costs. Whilst SMS is certainly a powerful way to market your agency, mobiles also provide you with a variety of ways to communicate with clients. Apps such as WhatsApp allow you to send …

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