Social Media

Property Marketing

Is Your Team Social?

Think how your team comes across on social media. Firstly, your Facebook page gives you the opportunity to showcase every staff member by adding them as team members. They’ll then appear in the “About” section of your page, giving your brand a personal touch. As well as this, get each staff member to contribute to your Facebook marketing on a daily basis by posting relevant information about your brand, the current property market or the local community. Facebook isn’t the only platform you can showcase your team, Instagram also allows you to show your human side. Think about creating individual Instagram accounts for your staff to post images and videos on. Encourage them to film LIVE videos when they’re about to view a property or take part in an activity related to your business. When it comes to thinking of new and innovative content, get all your team involved in …

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Property Marketing

Think About SMS?

Ever felt that painful feeling when you leave your phone at home? We asked this question to our tribe, they said it was like losing part of them. With this in mind, shouldn’t agents be thinking of SMS within their marketing strategy. With mobiles being directly in our eyesight, sending a direct SMS to your landlord or tenant is almost certainly likely to be read. According to recent statistics, 98% of SMS messages are opened compared to just 2% of emails. That’s not all, the average person takes 90 seconds to respond to a SMS message compared to 90 minutes with an email. Plus, SMS is much cheaper than sending a letter so will significantly reduce your costs. Whilst SMS is certainly a powerful way to market your agency, mobiles also provide you with a variety of ways to communicate with clients. Apps such as WhatsApp allow you to send …

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