Unique Selling Point

Estate Agent Tips

Where’s Your Sweet Spot?

I wanted to explore why some agents fail, some subsist and others truly excel. I thought that this would inevitably end up with innovative management, using intellectual techniques combined with process and best practice, but have in fact found something quite different to be true. Our most successful clients and by successful I am not judging on size but average single branch performance are those who have “Je ne sais quoi”. Yes, it really is that simple. That elusive “something” that makes them different, that gives them appeal and raises them from the competition. Many of the agents that I spoke to felt they had a USP, but the key thing to determine is: Does that USP add value? Is it important to your clients? So for example, I have been told that “our agency is well known for having very experienced, professional staff”. In a survey that we conducted …

Read Blog Post

Please Note

Our website isn’t compatible with this browser, please use either Chrome, Firefox or Edge.