Ever felt that painful feeling when you leave your phone at home? We asked this question to our tribe, they said it was like losing part of them. With this in mind, shouldn’t agents be thinking of SMS within their marketing strategy. With mobiles being directly in our eyesight, sending a direct SMS to your landlord or tenant is almost certainly likely to be read.
According to recent statistics, 98% of SMS messages are opened compared to just 2% of emails. That’s not all, the average person takes 90 seconds to respond to a SMS message compared to 90 minutes with an email. Plus, SMS is much cheaper than sending a letter so will significantly reduce your costs.
Whilst SMS is certainly a powerful way to market your agency, mobiles also provide you with a variety of ways to communicate with clients. Apps such as WhatsApp allow you to send messages to clients in a format extremely similar to SMS but to 256 people at the same time. Meanwhile, Facebook, Twitter, Instagram and YouTube continue to give you a chance to communicate with clients via their mobile device.